TODO: brand
TODO(meagan): product name
“This is where the one line verdict goes. Say the thing you would say to a friend in a text message, not the thing a brand would put on the box.”
- Status
- Earned a spot
- Tested for
- Four months
- Would I repurchase
- Yes

Why it earned a spot
The specific moment or result that changed your opinion. Not a summary of the marketing. A week, a trip, a bad skin day, the point where you noticed it was actually working.
Best for, and skip if
Best for
- The reader this genuinely suits
- A second, more specific use case
- A third if there is one worth naming
Skip if
- The honest exclusion, said plainly
- The other kind of person who should not spend money on this
Real life experience
Texture, wear, how it behaves after a few hours, how it fits into an actual routine.
Anything you noticed over time that you would not have known on day one. This is the section that cannot be faked and is why people come back.
What I loved, and what I did not
What I loved
- A concrete, specific advantage
- Another one that is not a rewording of the first
- A third
What I did not
- A real tradeoff, stated without drama
- Something a reasonable person might dislike
How I use it
- Step 01
Step one, with timing
- Step 02
Step two, and what you pair it with
- Step 03
Step three, and how often
Alternatives worth knowing
TODO: the cheaper one
What you give up, and whether it matters
TODO: the splurge
What the extra money actually buys
Routines it appears in
Questions
A real question people ask about this product
The answer, in your voice, from your own use.