About
Ten years in beauty, one standard.
I am Meagan Greene, and The Maybelle Edit is the publication I wish had existed when I was standing in a shop trying to work out whether something was actually worth it.
I spent ten years in the beauty industry and thirteen in music before that. The beauty years are the useful part here, because they taught me to tell the difference between a product that genuinely performs and one that has simply been marketed brilliantly. Those are not the same thing, and the gap between them is where most wasted money goes.
Then I became a mom, and my tolerance for products that need a whole ritual collapsed. What survived is a short list of things that work on a normal day, in a real house, on a real budget. That short list is the Edit.
If I would not spend my own money on it twice, it does not go in the Edit.
Meagan Greene, Founder and Editor
The standard
What has to be true before anything is published.
- 01
Everything here has been bought and used. Firsthand experience is the minimum, not a nice extra.
- 02
Nothing gets written up until it has been used long enough to have a real opinion. Weeks for most things, months for skincare. The tested duration is printed on every review.
- 03
I publish the skips as well as the approvals. A publication that likes everything is just an advertisement with better fonts.
- 04
When something is gifted or paid, the review says so at the top. Commission has never decided a verdict and it never will.
Personal context
The rest of it.
The most important role in my life is being a full time working mom to my toddler, Marleigh, who we call Mars. Motherhood reshaped my world in the most beautiful way, and it also reshaped what I am willing to spend money and time on.
Family is at the heart of why this exists. I have always been the person my friends text before they buy anything, and eventually it made more sense to write it down properly than to keep repeating myself in a group chat.
The writing and editing usually happens in one of two windows. Early in the morning with an iced oat milk latte, or late at night once the baby is asleep, with a glass of Pinot Noir and whatever reality show I am currently hooked on playing in the background.
At the end of the day I am happiest surrounded by good people, good energy and something genuinely worth recommending.
- Mom to the greatest little human being ever.
- Tampa Bay Buccaneers fan for life, and ironically married to a Cowboys fan.
- Thirteen years in the music industry, ten years in the beauty industry.
- If there is a volleyball or softball game happening, I am itching to join in.
- Traveling out of the country is my favourite way to reset and get inspired.
- A little ADD, so running several things at once is right up my alley.
- My camera roll is 90 percent candid moments, because the best ones happen in between the posed photos.
The Maybelle Score
What the number actually means.
How the Maybelle Score works
Every product is scored on the same five things out of ten, then weighted so that how well it performs counts for more than how nice the packaging is. The weights never change between products, which is what makes one score comparable to another.
- Performance30%
- Value20%
- Quality20%
- Ease of use15%
- Repurchase factor15%
FAQ
The honest answers.
Do you only recommend things you have actually used?
Yes. Firsthand use is the minimum standard for anything appearing on this site. If a brand sends something and it does not earn a place, it simply never gets published.
How do you make money?
Affiliate commission when you buy through a link here, and paid creative work for brands. Neither one decides a verdict. The full policy is on the editorial and legal page.
Will you post about anything if a brand pays you?
No. I say no far more often than yes. If it is not something I would buy with my own money, no budget makes it a fit, and a paid post from me is still a genuine recommendation.
What is the Maybelle Score?
A score out of ten averaged from five things: repurchase potential, value for money, performance, usability and whether I would miss it tomorrow. The full scorecard is shown on every review so you can see how it was reached.
What does approved mean?
It means the product has been repurchased, or would be without hesitation. It is never given for commission and it can be taken away if something stops earning its place.
How long do you test before writing?
Several weeks minimum, and longer for skincare and treatments. Every review prints how long it was tested so you can weigh the verdict yourself.
Do you still do wedding or event content?
No. That business closed. The Maybelle Edit is a publication, and the creative work I take on now is UGC and brand partnerships in the same categories I write about.